Techsommet Events


Marketing Automation

Navigating the Future

Virtual Event

Date - 15th June 2024

About the Event

Marketing automation has undergone a remarkable evolution, ushering in a new era of marketing strategies and customer engagement. Recent advancements in this field have fundamentally transformed the way businesses approach marketing, creating a more personalised, efficient, and data-driven landscape.

The most significant change brought about by marketing automation is the ability to deliver highly personalised content and experiences at an unprecedented scale. By harnessing data analytics, automation tools can analyse user behaviour, preferences, and demographics to craft tailored messages for individual customers. This shift from mass marketing to personalised marketing has not only enhanced customer engagement but also boosted satisfaction by delivering content that resonates with each recipient’s unique needs.

Predictive analytics and machine learning have become central to marketing automation, enabling businesses to predict customer behaviour with remarkable accuracy. These technologies leverage historical data and user interactions to identify high-value leads and target them precisely with relevant content and offers at the most opportune moments in their customer journey. The result is improved conversion rates, streamlined sales processes, and revenue growth.

Marketing automation platforms now seamlessly integrate various communication channels, ensuring a cohesive brand message and user experience. Businesses can engage their audience across email, social media, web, and mobile platforms, enhancing brand recognition and customer engagement by meeting customers where they are most active.

In sum, marketing automation has evolved to offer a more personalised, data-driven, and efficient approach to marketing. It empowers businesses to deliver targeted content, predict customer behaviour, integrate multiple channels, nurture leads effectively, visualise customer journeys, manage data precisely, access real-time analytics, align sales and marketing efforts, scale efficiently, and ensure compliance with data privacy regulations. These advancements collectively enable businesses to provide highly efficient, data-driven, and tailored experiences to their audiences, positioning them for success in the ever-changing digital marketing landscape.

At our upcoming event, industry leaders from around the world will convene to share insights and best practices on leveraging marketing automation to enhance customer engagement and experience. Attendees will have the opportunity to hear from keynote speakers, participate in case studies, and engage in panel discussions. Our previous events attracted over 350+ decision-makers from a diverse range of industries, both as speakers and delegates. We anticipate an even larger turnout for this event. If you’re interested in partnering with us as a sponsor, speaker, or delegate, please do not hesitate to reach out to our team for more information.

Topic of discussion

Introduction to Marketing Automation

Lead Generation and Nurturing

Marketing Automation Workflows

Data Management and GDPR Compliance

Personalization and Customer Segmentation

Measuring ROI and

Marketing Automation and Social Media

Future Trends in Marketing Automation

Job Title Attending the event


Digital Marketing


Email Marketing

Content Marketing

Product Manager


Customer Support

Customer Experience


Brand Marketing

Digital Innovations

Digital Transformation



Why Attend

Legal advice service concept with lawyer working for justice, law, business legislation, and paperwork expert consulting, icons with person in background

Discover Solutions

Explore a diverse array of automation technologies presented by leading solution providers in the field of spend management.


Networking Opportunities

Connect with solution providers, industry experts, and peers to exchange ideas, explore potential collaborations, and build valuable professional relationships.


Practical Insights

Gain practical insights into how automation can enhance spend management efficiency, reduce risks, and drive cost savings.


Tech Showcase

Witness live demonstrations and showcases of the latest automation tools and solutions transforming financial operations.


Strategic Partnerships

Explore opportunities for strategic partnerships and collaborations that can propel your organization towards automation-driven excellence.


Brian McGoven

Executive Director CLC Solutions, Mitratech

Bo Kinloch

Director of legal operations at Hasbro

Lindsey Marandola

Director of Legal Operations at Temple Health

Expected Speakers

Platinum Sponsor

Previous Sponsor

Testimonials from our Previous Virtual Events

AVOXI - Platinum Sponsor

I thought it went great. The questions we received were really great as well and I enjoyed the panel I will tell you that out of the 3 virtual conference events we've sponsored over the last 2 years, this one has been the best organized and executed. Thank you!

Megan Evitfs
Event Manager - Avoxi

Agenda was great, solid group of presenters. Overall experience was great

Shaun Marshall
Vice President of Customer Experience at Careismatic Brands

We should be thinking about the employee experience. If we are wanting to stay competitive in our market, we should be thinking about how we are using technology to elevate our brand and services. I enjoyed engaging with the other experts and practitioners in this field and hearing and learning from them at the event.

Devon Savoy
Group Product Manager - Customer Experience at Macmillan Learning

The content was great for a Junior level CX leader. The content was good, the questions were good as well as the follow-up conversations.

Todd Sale
Sr. VP Customer Experience Operations at Fleetcor

My key takeaways from the events were - Ways to be more efficient, first-call resolution importance and different ways for team organization. It was a great first time speaking at a virtual event and it went smoothly. Thanks to Techsommet!

Chelsea Gstohl
Vice President of Contact Center at Pelican State Credit Union

It was a pleasure working with Techsommet and serving this event and really strong panel you put together. I hope to have added value to it. The audience and other panelists agree that it was a good experience.

Neal Topf
President and Co Founder Callzilla

Great! Valuable and informative event and a nice way to virtually network with the like-minded Director of Legal Operations at Temple Health

Lindsey Marandola
Director of Legal Operations at Temple Health

The event was very good. I must say this event was a big success. The event allowed for a diverse set of presentations and perspectives.

Bo Kinloch
Director of legal operations at Hasbro